Why get bothered? The Importance of Effective Brand Management. #007

Why get bothered? The Importance of Effective Brand Management.

https://thetranscendent.org/fundamentals-of-brand-design

https://www.youtube.com/watch?v=9IKK8fJ52KU

Summery

A strong brand presence is essential for increasing value and shaping perception in a competitive market. Effective branding distinguishes products, as seen with Morton Salt and Starbucks, where consumer loyalty is driven by consistent messaging and brand experience. Perception, often more impactful than reality, influences purchasing decisions and necessitates continuous brand management.

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