Crafting Persuasive Presentations of Design. #015
https://thetranscendent.org/fundamentals-of-brand-design
https://www.youtube.com/watch?v=h--aGdHkL3k
Summary:
Effective design presentations persuade by logically connecting creative solutions to client needs and data. Format clearly for various outputs, restate the assignment as questions with answers per page, incorporate mission/values (visually), analyze existing visuals tactfully, and end with a clear call to action.
FAQ:
Q: Why is persuasion crucial in design presentations? A: To guide clients to recognize the proposed solution as the optimal one, aligning creative ideas with their analytical decision-making.
Q: How should design presentations be formatted? A: For projection, display, or print, ideally a landscape tabloid size, with project info on the master page for clarity.
Q: What's an effective structure for presenting information? A: Restate the assignment as questions, dedicating a page to each answer for better comprehension.
Q: Why include the company's mission and values? A: To ground the design rationale in the client's core identity and ensure alignment with their fundamental principles.
Q: How should existing visual materials be addressed? A: Tactfully, highlighting positives rather than negatives, to showcase inconsistencies and opportunities for improvement.
RAG (Risk Assessment & Guidance):
Risk: Failing to connect creative concepts with client logic may lead to rejection. Guidance: Structure presentations logically, using data, visuals, and clear explanations to support design choices.
Risk: Poor formatting can hinder comprehension and professionalism. Guidance: Optimize presentation format for the intended medium and ensure clarity and readability.
Risk: Overwhelming clients with too much information per slide can reduce engagement. Guidance: Break down information into digestible chunks, dedicating a page to each key point or question.
Risk: Neglecting to incorporate the client's mission and values can result in a disconnect. Guidance: Explicitly link design elements to the client's core identity and strategic objectives.
Risk: Negative critiques of existing materials can create defensiveness. Guidance: Offer constructive feedback by highlighting positives before addressing areas for improvement.
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