1.
a, Prompt types
Generative AI prompts are structured instructions that tell an AI system what to produce and how to produce it. The quality of a prompt directly affects the usefulness, accuracy, and relevance of the output. While prompts can vary widely, most fall into a small number of common types based on the task being performed.
Here, we are covering four foundational prompt types used in professional and educational contexts. For each type, you’ll see what the prompt is designed to do and examples of how it might be used in practice. These prompt types are especially relevant for knowledge workers, leaders, analysts, and content creators who use generative AI to accelerate thinking, communication, and decisionmaking.
Why prompt types matter
Understanding prompt types helps you:
- Choose the right structure for your goal
- Reduce ambiguity in AI responses
- Scale repeatable workflows (content creation, analysis, and review)
Rather than thinking of prompts as “questions,” it’s more useful to think of them as task definitions. Each type below defines a different kind of task.
Four foundational prompt types
Text generation
- What it does: Content creation
- Example: “Write a 700-word blog post explaining how generative AI is changing leadership in large businesses. Use real-world examples, and keep the tone professional.”
Text summarization or rewrite
- What it does: Summarizes or rewrites existing text
- Example: “Summarize the article below into a one-page executive brief. Structure it with three sections: Key Insights, Risks, and Recommended Actions. Use bullet points and keep the tone concise and strategic.”
Categorization
- What it does: Breaks large groups of data into specific categories or groups
- Example: “Review the attached dataset of product feature requests and categorize them into strategic themes such as usability, performance, integrations, pricing, and support. If new themes emerge, create them. Present the results in a table with columns: Category, Description, Number of Items, Representative Examples.”
Scoring or filtering
- What it does: Gives input a score or grade like a number or grade of Pass or Fail.
- Example: “Review the following job applications. Assign PASS only if the candidate: 1) Has at least five years of relevant experience; 2) Has led a team of three or more people; and 3) Demonstrates clear written communication.”
b, Types of prompts
The effectiveness of AI responses depends heavily on how prompts are written. Two foundational practices show up in effective prompts across many use cases: specifying the role you want the AI to take, and supplying enough context about the task at hand.
Personas: Tell the AI Who It Should Be
Generative AI tools don’t automatically know what perspective you want them to take. Explicitly telling the AI who it should act as will help shape the tone and depth of its results. For example, compare these two prompts:
“Write feedback on this presentation.”
versus:
“Act as a senior executive and write concise, direct feedback on this presentation for a leadership audience.”
By assigning a role to the AI (for instance, manager, marketer, analyst, teacher, editor, or executive), you guide it toward more relevant language and priorities. This is especially helpful when audience, tone, or level of detail is important.
Each of the prompt templates offered in this course includes personas you can use or tailor to your specific situation.
Context: Give the AI Relevant Details
AI tools don’t have builtin knowledge of your specific project, so adding relevant context—what you’re working on, who it’s for, why it matters—can significantly improve results. Useful context for a prompt might include:
- The audience (for example, executives, customers, students, or peers)
- The goal (to persuade, summarize, brainstorm, explain, or decide)
- Constraints (length, format, deadline, or level of formality)
- Background details that affect the answer
For example, compare the effectiveness of these two prompts:
“Write a summary of this document.”
versus:
“Write a 3-sentence executive summary of this document for senior leaders who don’t have time to read the full report.”
Offering context helps the AI focus on what’s important and avoid generic or off-target output. The prompt templates included in this course highlight the types of context that are most useful to include.
Prompting Techniques
Different prompt techniques are suited to different tasks, from simple content generation to complex reasoning and multistep workflows. Let’s look at four prompting techniques.
Zero-shot prompting
Asks the AI to complete a task without providing examples. This is the simplest prompting approach and works well for straightforward requests.
Example prompt:
“Write a LinkedIn post about why cybersecurity is now a leadership issue, not just an IT issue. Keep the post between 200–300 words.”
Few-shot prompting
Provides one or more examples to show the AI what a good response looks like. This can improve consistency or help the AI match a specific style.
Example prompt:
“Write a LinkedIn post about why cybersecurity is now a leadership issue, not just an IT issue. Keep the post between 200–300 words. Here’s an example post: [example text].”
Chain-of-thought prompting
Encourages the AI to work through a task step by step. This is especially useful for logicbased, analytical, or processdriven tasks.
There are two common ways to apply this technique.
Example prompt with specific steps:
“Read the post text provided.
1. Analyze the text and identify phrases that could qualify as breaking news based on the criteria below.
2. List each phrase you identified.
3. Explain why each phrase meets the criteria.”
Example prompt requesting step-by-step reasoning:
“I wrote 10 LinkedIn post drafts. I published two yesterday and two today. I then wrote five more drafts and published one. How many drafts are left to publish? Think step by step.”
Prompt chaining
Breaks a task into multiple prompts, using the output of one prompt as the input to the next.
Prompt 1:
“Write a LinkedIn post about prompt engineering.”
Prompt 2:
“Using the post text above, write a 280character version suitable for posting on X.”
Key takeaways
Generative AI prompts are reusable building blocks. Once you understand them, you can design clearer instructions and get more consistent results. Choosing the right type of prompt and the correct prompting technique helps you control output quality, reduce ambiguity, and scale AIassisted workflows. Mastery comes not from longer prompts, but from selecting the right technique and being clear about the desired outcome.
2.
a, Writing and editing prompts
Productivity value
AI can support faster, clearer writing by helping you draft, revise, and refine content for different audiences and goals. It can reduce time spent on first drafts, improve clarity and structure, and help adapt tone for professional contexts. Used well, it turns writing from a slow, iterative process into a more efficient, repeatable workflow.
Persona
You are a professional writing and editing assistant. Your role is to help the user produce clear, effective written content and improve existing drafts. You focus on structure, tone, and clarity, helping the user communicate their ideas more concisely and with greater impact. When appropriate, you offer revisions, alternative phrasings, or organizational suggestions aligned to the intended audience.
Context
It can be helpful to include:
- The type of content being written (email, executive summary, or blog post)
- The intended audience and level of formality
- The purpose of the writing (inform, persuade, summarize, or equest action)
- Desired tone or voice
- Length or formatting constraints
- Whether the user wants a first draft, a rewrite, or targeted edits
Example prompt templates
Drafting a professional email
“Act as a senior communications advisor. Draft a concise email to a VP-level stakeholder explaining a two-week project delay. The goal is to maintain trust and secure approval for a revised timeline. Keep the tone professional and calm, avoid defensiveness, and end with a clear next step. Limit to 150 words.”
Creating an executive summary
“You are preparing an executive summary for a time-constrained leadership audience. Using the notes below, write a one-page summary that surfaces key outcomes, risks, and recommendations. Lead with the most important takeaway, and use plain language and structure it so it can be skimmed in under two minutes.”
Writing a blog post
“Write a 600-word blog post for nontechnical professionals explaining how AI can support everyday writing tasks. The goal is to inform, not persuade. Avoid hype or future-facing claims, use practical examples, and organize the post with clear subheadings that signal value to a busy reader.”
Editing and refining content
“Edit the draft below as if it were being sent to an executive audience. Improve clarity, tighten sentences, and remove redundancies. Flag any sections that are unclear or overly detailed, and suggest specific revisions rather than general feedback.”
Adapting content for different audiences
“Rewrite this draft for a different audience: first for a senior executive, then for a general internal team. Keep the core message consistent but adjust tone, level of detail, and structure to fit each audience.”
b, Prompts for efficient meetings
Productivity value
AI can help reduce the time spent preparing for and following up on meetings. It can summarize notes, surface decisions and action items, draft clear agendas, and create concise follow-up messages. Used consistently, it helps turn meetings into documented outcomes rather than open-ended conversations.
Persona
You are a meeting productivity and communications assistant. Your role is to help the user prepare focused meetings and capture outcomes clearly. You prioritize clarity, structure, and action, helping turn raw notes or ideas into agendas, summaries, and follow-ups that support alignment and accountability.
Context
It can be helpful to include:
- The type of meeting (status update, planning, decision-making, or stakeholder review)
- The audience and level of seniority
- The goal of the meeting
- Any constraints (time, number of participants, virtual, or in person)
- Raw notes, transcripts or bullet points
- Whether the output is for preparation or follow-up
Example prompt templates
Summarizing meeting notes
“Summarize the meeting notes below into a clear, executive-ready summary. Highlight key decisions, open questions, and action items. Use concise bullets and assume the reader did not attend the meeting.”
Drafting a meeting agenda
“Draft a focused agenda for a 45-minute planning meeting with cross-functional stakeholders. Include objectives, time allocations, and discussion topics. Prioritize decision-making and keep the agenda concise and practical.”
Writing a follow-up email
“Draft a professional follow-up email based on the meeting notes below. Summarize key outcomes, list action items with owners and deadlines, and keep the tone clear and neutral. Limit the message to 150 words.”
Creating action items
“Review the meeting notes below and extract a list of action items. Assign clear owners, define next steps, and flag any items that require follow-up in the next meeting.”
Adapting outputs for different audiences
“Create two versions of the meeting summary below: one for senior leadership and one for the broader team. Keep the core information consistent but adjust the level of detail and framing for each audience.”
c, Prompts for writing effective project proposals
Productivity value
AI helps transform scattered project ideas into structured, persuasive proposals that decision-makers can quickly understand and support. It can clarify objectives, articulate value, align the work to strategic priorities, and present scope, risks, and resources in a professional format. Instead of struggling to organize your thinking, you can move from rough concept to stakeholder-ready proposal in a fraction of the time.
Persona
You are a strategic project advisor and proposal writing partner. Your role is to help structure clear, compelling, and outcome-focused project proposals. You prioritize business alignment, feasibility, and persuasive framing. You ensure the proposal explains not just what the project is, but why it matters, what success looks like, and what is required to deliver it. Your goal: turn ideas into proposals that are easy to approve.
Context
Some things it can be helpful to provide
- The problem, opportunity, or need the project addresses
- The target audience (executives, sponsors, clients, or cross-functional teams)
- Desired outcomes or success metrics
- Scope and detail (what is included and excluded)
- Timeline expectations or deadlines
- Budget or resource constraints
- Dependencies or risks already known
Example prompt templates
New initiative proposal
“I want to propose a new employee onboarding improvement project. Our current onboarding experience is inconsistent across teams and new hires report confusion in their first 30 days. The audience is HR leadership and department heads. Help me write a proposal that defines the problem and outlines the solution approach, expected outcomes, timeline, and required resources. Emphasize retention and productivity impact.”
Process improvement proposal
“I need to propose a project to streamline our internal approval workflows, which currently cause delays and frustration. This is for senior operations leaders who care about efficiency and cost control. Help me draft a structured proposal that quantifies the problem, proposes a phased solution, and highlights ROI and risk reduction.”
Productivity value
AI helps transform scattered project ideas into structured, persuasive proposals that decision-makers can quickly understand and support. It can clarify objectives, articulate value, align the work to strategic priorities, and present scope, risks, and resources in a professional format. Instead of struggling to organize your thinking, you can move from rough concept to stakeholder-ready proposal in a fraction of the time.
Persona
You are a strategic project advisor and proposal writing partner. Your role is to help structure clear, compelling, and outcome-focused project proposals. You prioritize business alignment, feasibility, and persuasive framing. You ensure the proposal explains not just what the project is, but why it matters, what success looks like, and what is required to deliver it. Your goal: turn ideas into proposals that are easy to approve.
Context: Some things it can be helpful to provide
- The problem, opportunity, or need the project addresses
- The target audience (executives, sponsors, clients, or cross-functional teams)
- Desired outcomes or success metrics
- Scope and detail (what is included and excluded)
- Timeline expectations or deadlines
- Budget or resource constraints
- Dependencies or risks already known
Example prompt templates
New initiative proposal
“I want to propose a new employee onboarding improvement project. Our current onboarding experience is inconsistent across teams and new hires report confusion in their first 30 days. The audience is HR leadership and department heads. Help me write a proposal that defines the problem and outlines the solution approach, expected outcomes, timeline, and required resources. Emphasize retention and productivity impact.”
Process improvement proposal
“I need to propose a project to streamline our internal approval workflows, which currently cause delays and frustration. This is for senior operations leaders who care about efficiency and cost control. Help me draft a structured proposal that quantifies the problem, proposes a phased solution, and highlights ROI and risk reduction.”
Innovation or pilot proposal
“I want to pitch a six-month pilot program using AI tools to support our customer support team. Leadership is interested in innovation, but cautious about cost and disruption. Write a proposal that positions this as a low-risk pilot, defines success criteria, and explains how we’ll evaluate impact before scaling.”
Client-facing project proposal
“I’m preparing a proposal for a client to implement a leadership development program. The client wants measurable business outcomes, not just training. Help me write a proposal that clearly outlines objectives, approach, deliverables, timeline, and value. The tone should reflect professionalism, confidence, and a focus on achieving results.”
Resource justification proposal
“I need to propose hiring two additional team members to support a growing workload. The audience is finance and executive leadership. Help me write a proposal that explains current capacity challenges, risks of not adding resources, projected impact, and cost justification.”
Technology implementation proposal
“I’m proposing the adoption of a new collaboration platform. Stakeholders are concerned about change management and adoption. Help me write a proposal that covers business needs, implementation plan, training approaches, risks, and expected productivity gains.”
Scope clarification proposal
“A project has grown beyond its original scope, and we need formal approval to expand the timeline and budget. Help me write a proposal revision that explains what changed, the impact, and updated expectations, while maintaining confidence in delivery.”
Executive summary version
“Turn this project idea into a one-page executive summary proposal: problem, opportunity, proposed solution, expected outcomes, timeline, resources needed, and key risks. The audience is senior leadership with limited time.”
“I want to pitch a six-month pilot program using AI tools to support our customer support team. Leadership is interested in innovation, but cautious about cost and disruption. Write a proposal that positions this as a low-risk pilot, defines success criteria, and explains how we’ll evaluate impact before scaling.”
Client-facing project proposal
“I’m preparing a proposal for a client to implement a leadership development program. The client wants measurable business outcomes, not just training. Help me write a proposal that clearly outlines objectives, approach, deliverables, timeline, and value. The tone should reflect professionalism, confidence, and a focus on achieving results.”
Resource justification proposal
“I need to propose hiring two additional team members to support a growing workload. The audience is finance and executive leadership. Help me write a proposal that explains current capacity challenges, risks of not adding resources, projected impact, and cost justification.”
Technology implementation proposal
“I’m proposing the adoption of a new collaboration platform. Stakeholders are concerned about change management and adoption. Help me write a proposal that covers business needs, implementation plan, training approaches, risks, and expected productivity gains.”
Scope clarification proposal
“A project has grown beyond its original scope, and we need formal approval to expand the timeline and budget. Help me write a proposal revision that explains what changed, the impact, and updated expectations, while maintaining confidence in delivery.”
Executive summary version
“Turn this project idea into a one-page executive summary proposal: problem, opportunity, proposed solution, expected outcomes, timeline, resources needed, and key risks. The audience is senior leadership with limited time.”
d, Prompts for working with data and insights
Productivity value
Turning raw data into meaningful insights is an ability that, until recently, was reserved for people with deeply specialized technical skills. Generative AI tools can now take on much of this technical load, giving each of us the capability to work with data and learn from that data in new and better ways. From building advanced data visualizations to reorganizing, combining, filtering, and expanding data and beyond, generative AI is a powerful tool for getting things done.
Persona
You are a data scientist and data visualization specialist with advanced knowledge and experience working with complex datasets. Your role is to help the user manage and derive meaning from raw datasets. You use internal tools and capabilities like code generation and execution, and help the user set up and use stand-alone tools using Python, Excel, and JavaScript when appropriate. Assume the user has no experience with data science or working with data. Always start by asking the user for a sample of the data they are working with and what they want to do with the data. Ask questions to help the user articulate a) their goal, b) requirements for the project, c) what form they want the output to have (generated analysis in chat, downloadable file, script to run locally, or other), d) whether you are expected to process or analyze the data directly or generate scripts to do the analysis, and e) how to verify that your work was done correctly. Propose a plan for how to proceed and get user feedback. Execute the plan on user approval and provide a detailed explanation of what you did at the end.
Example prompt templates
Create a data visualization
You have data and need it visualized in a meaningful way. For small datasets, you can lean on the AI to do the work. For larger datasets, the best practice is to prompt the AI to build a script to do the visualization so it doesn’t generate (“hallucinate”) errors and nonexistent data.
Context: Attach the following information to your request:
- The data to be visualized
- Detailed description of the purpose and goal of the visualization (what you wish to be communicated)
- Reference images to visualization styles you prefer
Prompt template (in addition to the persona stated above):
“Attached is an Excel spreadsheet with user metrics for our sales funnel and the FY26 goals for the sales team. Analyze the FY26 goals, the data, and propose a plan for creating visualizations of relevant metrics for a presentation to the executive team. Pay special attention to [list high-priority items]. When I approve the plan, generate the graphics and provide accompanying bullet points and speaker notes referring back to the original data.”
Combining two or more datasets into one
You have two or more data sources (Google Sheets, Excel spreadsheets, CSVs, etc.) with overlapping or partially overlapping data that you need combined into one larger dataset. This is a standard task usually done using Python scripts. You can leverage the code writing capabilities of the AI to generate Python scripts to meet your requirements by providing samples of the data and requesting scripts as the response.
In some cases, the AI will be able to write and run the scripts within the chat. In other cases, the AI will provide the scripts for you to run on your computer. If the latter situation happens, you can prompt the AI to give you detailed instructions on how to run the scripts, and use the AI to troubleshoot if you run into issues.
Context: Attach the following information to your request:
- Copy and paste the headers and three to four rows of content from each data source to provide relevant samples
- If available, copy and paste or describe the data structure you want to combine the datasets into
Prompt template (in addition to the persona stated above):
“Here are the first few rows of data from [source-01.xlsx, source-02.csv, source-03.pdf] [paste examples one by one]. Help me combine this data into a new file [result.xlsx], making sure to preserve all the existing data while avoiding overlaps.
Analyze the column headers and data from the data samples, ask me questions about how I need the data handled, and propose a strategy for completing the task.”
[Optional]
“Here’s the target data structure I want the result to have: [example].”
Create an interactive panel from data
You have static data from a file or dynamic data from a database or API and you need to turn it into an interactive dashboard with visualizations and configuration options. For this type of task, you can leverage the coding abilities of generative AI tools to create advanced interactive panels and visualization both inside the AI chat and as a downloadable and executable tool on your computer or the web.
Context: Attach the following information to your request:
- For short static datasets: Upload the data file
- For larger static datasets: Copy the headers and two to three first rows as a sample
- For databases and APIs: Provide access info for the source
- Detailed description of the purpose and goal of the dashboard including how and where you are going to use it and your primary use cases
- Reference images to dashboard and visualization styles you prefer
Prompt template (in addition to the persona stated above):
“Help me build an interactive dashboard to work with and understand the customer data found at [data source]. The dashboard is read-only: I do not need to change the data. It should display each data type using industry standard and/or most appropriate chart types and data visualization modes , and provide filters where appropriate to quickly derive meaning from the data. The dashboard will be used by my team to quickly visualize the state of the data at a specific moment in time or a time range (minutes, hours, or days) and must have the ability to generate images of individual visualizations and charts with the current filters applied and the necessary chart title and data context descriptions.
Analyze the data and come back to me with questions to clarify my needs with that data. For each data type, propose a visualization strategy and wait for my confirmation before building out the dashboard.”
e, Prompts for organizing and categorizing data
Productivity value
Generative AI tools using language models are great classification tools, and you can leverage this set of capabilities to use them to quickly organize and categorize data of any kind. The key to success is to provide the AI with sufficient information about the end goal of the organization and categorizing as well as a representative sample of the data.
Persona
You are a taxonomy and data organization expert. You analyze datasets looking for content, structure, and commonalities, and generate classification strategies to provide structure to the data. You can work at a high level by organizing data into categories, and a low level by cleaning the data to flag and resolve standard data science issues like duplicate entries, empty cells, incorrect or inconsistent data types, etc. Assume the user has no experience with data science or working with data. For every task, ask the user questions to clarify their intent and propose a plan before proceeding. You may work in context in the chat, using available tools to interact with allowed systems like file managers, and by generating code to run in your own environment or deliver to the user along with instructions on how to run it.
Example prompt templates
Organize unstructured plain text form data
You have the collected data from an online form and need to organize the responses based on sentiment, how critical the issue is, and overall topic.
Context: Attach the following information to your request:
- Data files
- Detailed description of the purpose and goal of the classification and organization task
- Desired outcome (in-chat analysis, a new file with the data reorganized, or reorganization in the external app you’re working in)
Prompt template (in addition to the persona stated above):
“Attached is a spreadsheet with the responses from an online form capturing general user input. Help me classify and organize the responses to make this data actionable to our customer support team.
Use the “your_comment” column to:
- Identify the topic of the comment
- Classify the sentiment on a 1–10 range from positive to negative
- Create a classification scale for how critical the issue is and classify each comment based on that scale
- Organize the comments by topic, criticality (highest to lowest), and add an optional filter for sentiment
Generate a new Excel spreadsheet with the resulting data.”
Organize data in a spreadsheet
You have data in Excel, Google Sheets, or similar that you need to reorganize and display in a new way. In this scenario you can use AI tools to provide direct assistance in context (Google Gemini, Copilot, or Claude for Excel) or provide instructions on how to manually organize the data to your specifications.
Context: Attach the following information to your request:
- When using an in-context tool, open the files in question
- When requesting step-by-step instructions, upload the relevant files
- Detailed description of the purpose and goal of the classification and organization task
- Desired outcome (in-chat analysis, a new file with the data reorganized, or reorganization in the external app you’re working in)
Prompt template (in addition to the persona stated above):
“Help me create a new sheet in this spreadsheet that summarizes the data from the other sheets. The resulting sheet should display columns for each of the main data points of the sheets [list of columns] and be sorted alphabetically by the “last_name” field, then the “first_name” field. Filter out duplicates based on the “email” field. Filter out any entries with empty or “N/A” in the “your_comment” field.”
f, Business strategy and OKR development prompts
Productivity value
AI can help translate broad strategic priorities into clear, measurable objectives and key results (OKRs). It supports alignment across levels of the organization, sharpens vague goals into concrete outcomes, and ensures key results are specific, trackable, and outcome focused rather than task based.
Persona
You are a business strategy partner. Your role is to help define clear, outcome-driven OKRs that connect daily work to strategic impact. Your goal is to create OKRs that drive focus, accountability, and measurable progress. You ensure objectives are meaningful and business focused, while key results are measurable, time bound, and results oriented (not activity lists). You identify gaps in clarity, suggest stronger metrics, and ensure alignment between individual, team, and organizational priorities.
Context
Some things it can be helpful to provide
- The level (individual, team, department, or organization)
- The strategic priorities or business goals this supports
- Timeframe (quarterly, annual, or project based)
- Current challenges or performance gaps
- Known constraints (budget, headcount, tools, or dependencies)
- Functions involved (product, sales, HR, operations, etc.)
Example prompt templates
Department-level OKRs
“Our Customer Success department needs OKRs for next quarter. Company priorities are improving retention and expanding account growth. Churn has increased slightly, and onboarding consistency is a known issue. Draft three to four strong objectives with measurable key results that focus on retention, customer health, and operational improvements.”
Team OKRs (cross-functional)
“I lead a cross-functional product launch team (product, marketing, and sales enablement). We’re launching a new feature in Q2. Draft OKRs that align around successful launch, adoption, and internal readiness. Make sure the key results are measurable and outcome based, not just tasks.”
Individual contributor OKRs
“I’m a learning and development content designer responsible for leadership training programs. Draft OKRs for me that connect to visibility, presentation and idea communication, and measurable impact on team goals. The timeframe is six months.”
Innovation-focused OKRs
“Our department has been asked to drive more innovation and experimentation this year. Draft OKRs that encourage testing new ideas while still holding us accountable for measurable business value.”
Refining weak goals into OKRs
“I have some draft goals that feel vague: ‘Improve collaboration,’ ‘Be more data-driven,’ and ‘Enhance customer experience.’ Turn these into strong objectives and measurable key results.”
Alignment check
“Here are our company OKRs. Help create aligned OKRs for my team so our work clearly contributes to the broader strategy without duplicating other teams’ responsibilities.”
f, Competitive analysis and market positioning prompts
Productivity value
AI can help you cut through the noise and quickly turn scattered research into something structured and useful. Instead of juggling notes, tabs, and spreadsheets, with AI you can generate clear comparisons, spot patterns, and surface insights that move strategy forward. It turns hours of consolidation into clear, decision-ready guidance.
Persona
You are a market strategy analyst. You help structure objective, insight-driven competitive analyses. You identify patterns, highlight differentiators, surface risks, and connect findings to strategic implications. You avoid generic descriptions and focus on meaningful comparison. Your goal is to turn competitor information into strategic insight, not just data.
Context
Some things it can be helpful to provide
- Industry or market segment
- Your product/company and how it’s currently positioned
- Key competitors (direct and adjacent)
- Target customer segments
- Buying criteria or decision drivers
- Known differentiators or areas of weakness
- Geographic focus
- What the analysis is for: strategy planning, sales enablement, product road map decisions, or investor or leadership briefings
- Desired depth (quick take versus detailed breakdown)
Example prompt templates
Basic competitive landscape
“I work in the employee learning technology space. Our product focuses on AI driven leadership development. Identify the main types of competitors (direct, adjacent, and legacy) and summarize how they differ in positioning, features, and target customers.”
Side-by-side comparison
“Compare our product with two main competitors across: target audience, pricing, core capabilities, strengths, weaknesses, and key differentiators. Format it as a structured comparison and highlight where we hold a strategic advantage.”
Positioning analysis
“Our product is positioned as premium and highly customizable, while competitors lead with affordability and simplicity. Analyze the trade-offs and recommend where we should reinforce or adjust our messaging.”
Feature gap analysis
“We’re considering adding new features to our platform. Based on this competitor list, identify capabilities others offer that we don’t—and assess which gaps truly matter versus what’s just table stakes.”
Win/loss insight framing
“We’ve recently lost deals to a specific competitor. Based on what we know about them, help analyze why customers may choose them (pricing, usability, brand perception, etc.) and recommend strategic—not just tactical—responses.”
Market trend impact
“Analyze how emerging trends (AI adoption, budget constraints, and remote work) could reshape the competitive landscape and which competitors are best positioned to benefit.”
Executive summary brief
“Create a concise executive summary of the competitive landscape: key players, the biggest differences in positioning, major threats, and what this means for our road map.”
g, Brainstorming and creative ideation prompts
Productivity value
AI can help you break through creative blocks, generate diverse perspectives you might not consider alone, and rapidly explore multiple directions before committing to one. Imagine turning a 30-minute brainstorm into a five-minute sprint!
Persona
You are a creative strategist and brainstorming partner. Your role is to generate diverse, unexpected ideas while building on the user's initial concepts. Push beyond obvious solutions, offer contrarian perspectives, and help explore possibilities without judgment. When appropriate, organize ideas into themes or categories to make them actionable.
Context
Some things it can be helpful to provide:
- The problem or challenge you're trying to solve
- Any constraints (budget, timeline, audience, or brand guidelines)
- What you've already considered or ruled out
- The tone or direction you're leaning toward (if any)
- Whether you want wild, blue sky ideas or practical, implementable ones
Example prompt templates
"I'm planning a team offsite for 12 people. We need activities that build trust but aren't cheesy trust falls. The budget is $500, we have three hours, and half the team is remote joining virtually. Give me 10 ideas ranging from safe to creative ones that might seem a little out there.”
"I need a name for an internal tool that helps employees find mentors across the company. Brainstorm 15 options: some professional, some playful, and some that reference connection and growth metaphors."
“I'm writing a LinkedIn post about why job seekers should learn basic prompt engineering. I want it to feel fresh, not like every other 'AI is the future' post. Brainstorm five different angles or hooks I could use as starting points.”
h, Career and personal development prompts
Productivity value
AI can help you articulate your accomplishments more compellingly, identify skill gaps you might overlook, and practice difficult conversations. This is great for turning dreaded tasks like self-reviews into structured exercises and giving you a judgment-free space to think through career decisions.
Persona
You are a thoughtful career coach and professional development advisor. Your role is to help users reflect on their work, articulate their value clearly, and think strategically about their growth. Ask clarifying questions when needed, help reframe accomplishments in terms of impact, and offer honest but supportive feedback. Tailor your guidance to the user's specific situation and goals instead of giving generic career advice.
Context
To get the most useful career guidance, provide:
- Your current role, level, and industry
- The specific task (self-review, preparing for a career conversation, or exploring options)
- Relevant accomplishments, challenges, or context from the review period
- Your goals (promotion, lateral move, skill development, or visibility)
- Your company's culture or review format
Example prompt templates
"I need to write my annual self-review. Here are my main projects from this year: [list projects] and a brain dump of other things I worked on [copy/paste notes]. Help me turn these into three to four accomplishment statements that emphasize business impact, not just tasks completed. Our company values collaboration and innovation."
"I'm feeling stuck in my current role, but I'm not sure if I should push for promotion, move to a different team, or look externally. Ask me questions to help me figure out what's actually driving this feeling and what I want. Don’t be afraid to suggest out-of-the-box options.”
"Help me identify skill gaps I should work on. I'm a midlevel UX designer who wants to move into product management eventually. Based on typical PM requirements, what skills should I be building now, and how could I develop them in my current role?"
i, Prompts for customer and stakeholder communication
Productivity value
AI can take your communication drafts from “fine” to “audience ready” in minutes. It helps you shape the right tone, organize complex information, and anticipate stakeholder concerns before they surface. Instead of staring at a blank page or sending that third revision, you can craft persuasive, tailored messages in minutes rather than hours.
Persona
You are a strategic communications partner and clarity editor. Your role is to help craft clear, concise, and persuasive communications tailored to specific stakeholder audiences. You prioritize clarity, alignment to business goals, and tone-appropriate influence. Your goal: craft communication that informs, influences, and inspires, without overcomplicating the message.
Context
Some things it can be helpful to provide
- The intended audience (C-suite, team members, external clients, or board members)
- The purpose, whether its an update, request, proposal, announcement
- The outcome or what you want them to think, feel, or do
- Potential pushback, constraints, or known concerns
- Communication channel, email, presentation, memo, or executive summary
- The tone, if it’s urgent, reassuring, celebratory, diplomatic, or direct
- Any constraints on length or time
Example prompt templates
Delicate client update
“I need to email a client whose project is behind schedule due to delayed feedback. I want to communicate the impact without sounding accusatory, and I need them to prioritize their review. The client is detail‑oriented but busy. Help me draft something that’s direct, constructive, and maintains the relationship.”
Persuasive internal memo
“Write a one‑page memo for our leadership team to recommend a new project management tool. The leadership team is cost‑conscious and skeptical about adopting new software. I need to address ROI, implementation concerns, and current productivity issues. Keep it data‑backed but clear, structured, and not overly long.”
Executive board presentation narrative
“I’m presenting quarterly results to the board next week. Revenue is down 8%, but we have a solid recovery plan. Help me structure a clear narrative that acknowledges the challenge, focuses on the path forward, and builds confidence. I have 10 minutes and want to end with a direct ask for continued support. I need compelling speaker notes and key highlights for a slide deck.”
Internal policy announcement
“Draft an internal announcement about new hybrid work requirements. I want to be sensitive to the fact that some employees may be unhappy with the change. I need to explain the why, address anticipated concerns, and keep the tone empathetic but firm about the nonnegotiables.”
j, Basic prompt troubleshooting
When a prompt doesn’t work the way you expect, it’s usually not the model—it’s the instructions. Let’s take a look at some common prompt problems and how to fix them. You can use these techniques to diagnose what’s going wrong, adjust your prompt with intention, and quickly get better results without starting over.
Help! My prompt is…
Writing in a robotic tone
Try:
- Ask it to write “creatively” or “in a warm, human tone” in your task, and output instructions and/or a system message
- Tell it specific words are “banned” (for example, “effectively,” “leverage,” or “foster”)
- Change to a different AI model
- Raise your temperature, frequency penalty, or presence penalty
Not following instructions
Try:
- Reframe the instructions with positive language (Instead of “Don’t go over 100 characters,” try “Your title must be 100 characters or fewer.”)
- Reiterate the instructions it’s ignoring in your task section or system message
- Add output examples to provide something for it to imitate
- Break out long lists of instructions into different bracketed sections (for example, add a specific <tone instructions> section)
- Label the most important instruction as “TOP RULE”
Not scoring or filtering things accurately
Try:
- Replace a pass/fail rating with a 0-5 scale (or 0-10, etc) that asks the AI to rate the content in question, then FAIL anything with a rating fewer than [number]
- Lower your temperature
Giving extra long outputs or outputting more than one answer
Try:
- Add an “output format” section with precise details and examples
- Change character limits to token limits instead
- Lower your token limit
- Experiment with a stop sequence
Giving an incomplete or truncated output
Try:
- Double-check your max token limit and raise it as needed
Writing effective prompts is mostly about small adjustments. When results aren’t what you expect, it’s a signal to refine, not a dead end. Clearer instructions, better structure, and a bit of experimentation usually get you to more natural and reliable results.
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